Books preserve knowledge. Experience and reflection transform knowledge into wisdom. This is where Max Yeo shares the ideas, principles, and mental models that challenged my thinking, reshaped my perspectives, and continue to influence the way I live, work, and learn.
Chapter 11 When WHY Goes Fuzzy While Simon showed some examples of products that contradict their company’s WHY and caused identity problems. I would like to touch more in-depth on the negative of Success & Growth. As more people are…
Chapter 8 Start With Why, But Know HOW & Chapter 9 Know WHY, Know How, Then WHAT? One leader with vision could not change the world; actions gets the result and make the changes. So a leader has to assemble…
Chapter 6 The Emergence of Trust Let’s say a soldier, why do they trust their life under the order of someone else? Because of the rank? Or something more? And why would someone trust us with their life? I feel…
Chapter 3 The Golden Circle Simon illustrated the fact that “Living with WHY” is more important than “Surviving with WHAT” by how Apple set itself apart from other technology companies like Microsoft, Dell, etc. How people all over the world…
Chapter 1 Assume You Know I was reminded by Tony Robbins’ teaching of the power of questioning and never assume. “Asking the right question to get to the right answer” – Tony Robbins While Simon Sinek is describing Adolf Hitler,…